Direct Mail Communications Summary Screen
The Direct Mail Communications Summary screen is used to request the Direct Mail Communications Summary report. This report can be used to review the effectiveness of direct mail marketing materials. Using this report, managers can review the number of direct mail pieces that were sent, the number of individuals contacted, and the number of vehicle sales associated with the direct mailing. In addition, profit and revenue generated from the vehicle sales can be reviewed using this report.
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To access the Direct Mail Communications Summary screen, click the |
To request the Direct Mail Communications Summary Report, make entries in the fields on the Report Criteria panel and click the RUN button. The report displays on the Report Results panel.
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